aurora solar marketing strategy

$20 Million Series A Growth Strategy with Aurora Solar

Today we’ve got an interesting startup to go over. Their name is Aurora Solar and they recently made a splash in the news for raising a $20m Series A round. I gave this Techcrunch article a quick read and poked around their site a bit, and I must say, I’m impressed. The value of their product is obvious. They do …

Catalyst Marketing Strategy, February 2019

Unpacking a Series B Marketing Strategy with Catalytic

Another day, another round of fundraising. Today I’d like to dive into the marketing strategy of a company called Catalytic. They just raised a $30m Series B round and are well-positioned for growth. From a quick pass through their website and LinkedIn page, they’ve been around since 2015. And generally look like a sort of enterprise-grade Zapier with machine learning. …

Goodbye, Denver: Announcing my international road trip

It’s been fun, Denver. But eventually, all good things must write their own cliffhanger, and open a new chapter to continue the adventure.   A lot happened in the last two years since moving to Denver.   I started 5 companies with varying success: a drop shipping clothing brand, a SaaS company, a website development agency, a ketogenic diet content …

Review of Principles by Ray Dalio

For the last few days, I’ve been listing to the audiobook version of Principles. It has useful frameworks and tactics based on how Ray has made billions of dollars at his hedge fund. One of the things I liked about the book is that I found it’s advice quite practical. In the sense that it applies to my own life, …

Saturday Hustle

Do it. Get it. You don’t need to work crazy hours to win. But if you’re not putting in the work, you’re not hustling. Either you get results, or you’re up at 7am on a Saturday. Let’s go out and win this game, my friends.

Marketing is About Sales

Look, at the end of the day, marketing is about sales.   Customer success is about sales.   Development is about sales.   Product is about sales.   Because, sales is about adding revenue.   It’s why growth marketing is so important.   There is always opportunity to find growth potential in non-growth initiatives and activities.   To grow, start …

The Only Strategic Framework You’ll Ever Need

Vision: where you want to be in 6 months, 12 months, 5 years Strategy: how you will achieve the vision by prioritizing goals that work toward the vision SMART goals – specific things that, if achieved, will create the vision KPIs – ways to track progress toward goals Tactics: things that are done to achieve SMART goals, and tracked via …