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FabFitFun's Website, February 2019

Spending $80 Million on a Subscription Box: FabFitFun’s Marketing Strategy

This morning I came aross an article that a company called FabFitFun raised an insane $80m Series A round. So, I decided to poke around their site a bit and see what I could find about their marketing strategy. The value is pretty simple. An easy offering that anyone could understand. You pay $50 a quarter for $200 in subscription …

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