Marketing is About Sales

Look, at the end of the day, marketing is about sales.
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Customer success is about sales.
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Development is about sales.
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Product is about sales.
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Because, sales is about adding revenue.
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It’s why growth marketing is so important.
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There is always opportunity to find growth potential in non-growth initiatives and activities.
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To grow, start with a Growth Marketing Strategy.
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It creates a framework to make decisions based on revenue impact.
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That’s key.
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It all comes down to a few important factors:
  • Your conversion funnel
  • The unit economics of the business model
  • The 4-part growth revenue equation
You can optimize your funnel, or generate more top-of-the-funnel activity.
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You can work to increase your margins, LTV, decrease CAC, etc.
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You can increase revenue added and expanded, and decrease revenue lost and contracted.
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To make quick decisions, just ask yourself: how is this decision impacting key growth metrics?
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Because at the end of the day, it’s all about sales.
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