Growth Strategy for Data Compliance as-a-Service ft. Transcend.io

In a post-GDPR world, compliance with data regulation is now the cost of doing business, especially in the EU. I have mixed feelings about data regulation. On one hand, the right to one’s data and online image seems fairly reasonable. On the other hand, companies have been compiling databases on the masses since before the internet era. I predict they …

timescale red hat marketing strategy

How to Market and Sell Open Source Software to Enterprise ft. Timescale & Red Hat

There’s a timeless phenomenon in business where strong product teams struggle to market and sell their awesome goods. It’s a travesty, really. In a perfect world sales and marketing would not exist. People would be instantly matched with the products they need. Creators would instantly get their product in the hands of ideal customers. However… that’s not the world that …

cannabis marketing strategy

Could Cannabis Private Labeling Be The Future of Weed Retail?

Earlier today I came across a company called Stability Growth. They just raised a bunch of money to expand their commercial weed growing operation in Oklahoma. This got me thinking. I see a lot of parallels between the cannabis market and the retail goods market. Specifically, the Shopify/Amazon ecosystem. There are thousands of drop shippers and private labelers that flip …

mason design marketing strategy

FaaS Marketing Strategy ft. Mason

This morning I came across an interesting company on ProductHunt called Mason. They have a tool they’re calling “front end as a service” that looks like it’s a WYSIWYG builder for web apps that spits out code blocks. Pretty straightforward value. Pretty straightforward audience (anyone building app front ends). And a pretty straightforward website that has great placement of logos, …