timescale red hat marketing strategy

How to Market and Sell Open Source Software to Enterprise ft. Timescale & Red Hat

There’s a timeless phenomenon in business where strong product teams struggle to market and sell their awesome goods. It’s a travesty, really. In a perfect world sales and marketing would not exist. People would be instantly matched with the products they need. Creators would instantly get their product in the hands of ideal customers. However… that’s not the world that …

cannabis marketing strategy

Could Cannabis Private Labeling Be The Future of Weed Retail?

Earlier today I came across a company called Stability Growth. They just raised a bunch of money to expand their commercial weed growing operation in Oklahoma. This got me thinking. I see a lot of parallels between the cannabis market and the retail goods market. Specifically, the Shopify/Amazon ecosystem. There are thousands of drop shippers and private labelers that flip …

mason design marketing strategy

FaaS Marketing Strategy ft. Mason

This morning I came across an interesting company on ProductHunt called Mason. They have a tool they’re calling “front end as a service” that looks like it’s a WYSIWYG builder for web apps that spits out code blocks. Pretty straightforward value. Pretty straightforward audience (anyone building app front ends). And a pretty straightforward website that has great placement of logos, …

aurora solar marketing strategy

$20 Million Series A Growth Strategy with Aurora Solar

Today we’ve got an interesting startup to go over. Their name is Aurora Solar and they recently made a splash in the news for raising a $20m Series A round. I gave this Techcrunch article a quick read and poked around their site a bit, and I must say, I’m impressed. The value of their product is obvious. They do …

Catalyst Marketing Strategy, February 2019

Unpacking a Series B Marketing Strategy with Catalytic

Another day, another round of fundraising. Today I’d like to dive into the marketing strategy of a company called Catalytic. They just raised a $30m Series B round and are well-positioned for growth. From a quick pass through their website and LinkedIn page, they’ve been around since 2015. And generally look like a sort of enterprise-grade Zapier with machine learning. …