In a post-GDPR world, compliance with data regulation is now the cost of doing business, especially in the EU. I have mixed feelings about data regulation. On one hand, the right to one’s data and online image seems fairly reasonable. On the other hand, companies have been compiling databases on the masses since before the internet era. I predict they …
There’s a timeless phenomenon in business where strong product teams struggle to market and sell their awesome goods. It’s a travesty, really. In a perfect world sales and marketing would not exist. People would be instantly matched with the products they need. Creators would instantly get their product in the hands of ideal customers. However… that’s not the world that …
Hello marketing squad, we’ve got an interesting company to strategize on today. It’s called Otis and these guys promise 1%er assets to the everyman. Here’s what they claim on their website: Culture is a new asset. Invest in collectibles, fine art, and physical spaces for as little as $100. They look like a relatively new company with an Alexa rank …
We’re back at it with another bite-sized marketing strategy! Today we’re taking a look at a company called Sunday. To be honest, I never thought I’d have so much to say about a lawn care company. Turns out there is a lot to unpack here. Their product is pretty cool. When you hit the site they ask you to enter …
VR / AR is something I’ve been curious about from the sidelines for a while. Not from a consumer perspective, but rather for industry application. I think there’s a ton of potential with this tech for businesses to do things we can’t even wrap our heads around, today. So in that vein, this morning I came across a company called …
This morning I came across an interesting company on ProductHunt called Mason. They have a tool they’re calling “front end as a service” that looks like it’s a WYSIWYG builder for web apps that spits out code blocks. Pretty straightforward value. Pretty straightforward audience (anyone building app front ends). And a pretty straightforward website that has great placement of logos, …
Today we’ve got an interesting startup to go over. Their name is Aurora Solar and they recently made a splash in the news for raising a $20m Series A round. I gave this Techcrunch article a quick read and poked around their site a bit, and I must say, I’m impressed. The value of their product is obvious. They do …
Another day, another round of fundraising. Today I’d like to dive into the marketing strategy of a company called Catalytic. They just raised a $30m Series B round and are well-positioned for growth. From a quick pass through their website and LinkedIn page, they’ve been around since 2015. And generally look like a sort of enterprise-grade Zapier with machine learning. …
This morning I came aross an article that a company called FabFitFun raised an insane $80m Series A round. So, I decided to poke around their site a bit and see what I could find about their marketing strategy. The value is pretty simple. An easy offering that anyone could understand. You pay $50 a quarter for $200 in subscription …
Look, at the end of the day, marketing is about sales. ? Customer success is about sales. ? Development is about sales. ? Product is about sales. ? Because, sales is about adding revenue. ? It’s why growth marketing is so important. ? There is always opportunity to find growth potential in non-growth initiatives and activities. ? To grow, start …