Growth Strategy for Data Compliance as-a-Service ft. Transcend.io

In a post-GDPR world, compliance with data regulation is now the cost of doing business, especially in the EU. I have mixed feelings about data regulation. On one hand, the right to one’s data and online image seems fairly reasonable. On the other hand, companies have been compiling databases on the masses since before the internet era. I predict they …

timescale red hat marketing strategy

How to Market and Sell Open Source Software to Enterprise ft. Timescale & Red Hat

There’s a timeless phenomenon in business where strong product teams struggle to market and sell their awesome goods. It’s a travesty, really. In a perfect world sales and marketing would not exist. People would be instantly matched with the products they need. Creators would instantly get their product in the hands of ideal customers. However… that’s not the world that …

mason design marketing strategy

FaaS Marketing Strategy ft. Mason

This morning I came across an interesting company on ProductHunt called Mason. They have a tool they’re calling “front end as a service” that looks like it’s a WYSIWYG builder for web apps that spits out code blocks. Pretty straightforward value. Pretty straightforward audience (anyone building app front ends). And a pretty straightforward website that has great placement of logos, …

aurora solar marketing strategy

$20 Million Series A Growth Strategy with Aurora Solar

Today we’ve got an interesting startup to go over. Their name is Aurora Solar and they recently made a splash in the news for raising a $20m Series A round. I gave this Techcrunch article a quick read and poked around their site a bit, and I must say, I’m impressed. The value of their product is obvious. They do …

Catalyst Marketing Strategy, February 2019

Unpacking a Series B Marketing Strategy with Catalytic

Another day, another round of fundraising. Today I’d like to dive into the marketing strategy of a company called Catalytic. They just raised a $30m Series B round and are well-positioned for growth. From a quick pass through their website and LinkedIn page, they’ve been around since 2015. And generally look like a sort of enterprise-grade Zapier with machine learning. …

Marketing is About Sales

Look, at the end of the day, marketing is about sales. ? Customer success is about sales. ? Development is about sales. ? Product is about sales. ? Because, sales is about adding revenue. ? It’s why growth marketing is so important. ? There is always opportunity to find growth potential in non-growth initiatives and activities. ? To grow, start …