Another day, another round of fundraising. Today I’d like to dive into the marketing strategy of a company called Catalytic. They just raised a $30m Series B round and are well-positioned for growth. From a quick pass through their website and LinkedIn page, they’ve been around since 2015. And generally look like a sort of enterprise-grade Zapier with machine learning. …
This morning I came aross an article that a company called FabFitFun raised an insane $80m Series A round. So, I decided to poke around their site a bit and see what I could find about their marketing strategy. The value is pretty simple. An easy offering that anyone could understand. You pay $50 a quarter for $200 in subscription …
Look, at the end of the day, marketing is about sales. ? Customer success is about sales. ? Development is about sales. ? Product is about sales. ? Because, sales is about adding revenue. ? It’s why growth marketing is so important. ? There is always opportunity to find growth potential in non-growth initiatives and activities. ? To grow, start …
When it comes to owning a market, you have one option: build the best product in the category for a segment of the market. Here’s the thing: you need to be the best solution to someone. At the point where you can say, “sure, go ahead and try the competition. But our product is better. Give me a call …