In a post-GDPR world, compliance with data regulation is now the cost of doing business, especially in the EU. I have mixed feelings about data regulation. On one hand, the right to one’s data and online image seems fairly reasonable. On the other hand, companies have been compiling databases on the masses since before the internet era. I predict they …
There’s a timeless phenomenon in business where strong product teams struggle to market and sell their awesome goods. It’s a travesty, really. In a perfect world sales and marketing would not exist. People would be instantly matched with the products they need. Creators would instantly get their product in the hands of ideal customers. However… that’s not the world that …
Earlier today I came across a company called Stability Growth. They just raised a bunch of money to expand their commercial weed growing operation in Oklahoma. This got me thinking. I see a lot of parallels between the cannabis market and the retail goods market. Specifically, the Shopify/Amazon ecosystem. There are thousands of drop shippers and private labelers that flip …
Hello marketing squad, we’ve got an interesting company to strategize on today. It’s called Otis and these guys promise 1%er assets to the everyman. Here’s what they claim on their website: Culture is a new asset. Invest in collectibles, fine art, and physical spaces for as little as $100. They look like a relatively new company with an Alexa rank …
We’re back at it with another bite-sized marketing strategy! Today we’re taking a look at a company called Sunday. To be honest, I never thought I’d have so much to say about a lawn care company. Turns out there is a lot to unpack here. Their product is pretty cool. When you hit the site they ask you to enter …
VR / AR is something I’ve been curious about from the sidelines for a while. Not from a consumer perspective, but rather for industry application. I think there’s a ton of potential with this tech for businesses to do things we can’t even wrap our heads around, today. So in that vein, this morning I came across a company called …
This morning I came across an interesting company on ProductHunt called Mason. They have a tool they’re calling “front end as a service” that looks like it’s a WYSIWYG builder for web apps that spits out code blocks. Pretty straightforward value. Pretty straightforward audience (anyone building app front ends). And a pretty straightforward website that has great placement of logos, …
One of the top mega-trends of 2019 and beyond, is wtf we’re doing to protect data across the web. The last few years have seen a whole stack of high profile security breaches. Not to mention questionable data collection practices. The people are starting to notice. Politicians and regulators are starting to notice. I think we’re at a crossroads with …
Today we’ve got an interesting startup to go over. Their name is Aurora Solar and they recently made a splash in the news for raising a $20m Series A round. I gave this Techcrunch article a quick read and poked around their site a bit, and I must say, I’m impressed. The value of their product is obvious. They do …
When it comes to owning a market, you have one option: build the best product in the category for a segment of the market. Here’s the thing: you need to be the best solution to someone. At the point where you can say, “sure, go ahead and try the competition. But our product is better. Give me a call …
