In a post-GDPR world, compliance with data regulation is now the cost of doing business, especially in the EU. I have mixed feelings about data regulation. On one hand, the right to one’s data and online image seems fairly reasonable. On the other hand, companies have been compiling databases on the masses since before the internet era. I predict they …
How to Market and Sell Open Source Software to Enterprise ft. Timescale & Red Hat
There’s a timeless phenomenon in business where strong product teams struggle to market and sell their awesome goods. It’s a travesty, really. In a perfect world sales and marketing would not exist. People would be instantly matched with the products they need. Creators would instantly get their product in the hands of ideal customers. However… that’s not the world that …
FaaS Marketing Strategy ft. Mason
This morning I came across an interesting company on ProductHunt called Mason. They have a tool they’re calling “front end as a service” that looks like it’s a WYSIWYG builder for web apps that spits out code blocks. Pretty straightforward value. Pretty straightforward audience (anyone building app front ends). And a pretty straightforward website that has great placement of logos, …
Scaling Beyond 150 Employees: 6 Growth Strategies for Signal Science’s $35m Series C
One of the top mega-trends of 2019 and beyond, is wtf we’re doing to protect data across the web. The last few years have seen a whole stack of high profile security breaches. Not to mention questionable data collection practices. The people are starting to notice. Politicians and regulators are starting to notice. I think we’re at a crossroads with …
Scaling Beyond Product Market Fit with Product Marketing and Growth Hacking
When it comes to owning a market, you have one option: build the best product in the category for a segment of the market. Here’s the thing: you need to be the best solution to someone. At the point where you can say, “sure, go ahead and try the competition. But our product is better. Give me a call …



